Amazon’s Early Black Friday Sale: the Best Deals on Sneakers — Nike, Adidas, Under Armour and More

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Holiday shopping is already underway ahead of Thanksgiving Day! While you might be looking for holiday gifts for loved ones, you can also get great deals on everyday items like sneakers. And for the the best deals, we’re looking to Amazon’s Early Black Friday Sale. The sale arrived a bit early this year, but with supply chain issues causing shipping delays, it should help you get holiday gifts to your loved ones on time and sneakers to you before the New Year! Whether you want level up your workout routine with new running shoes or you need casual sneakers, Amazon has all sorts of discounts to take advantage of!


Right now, you can find loads of deep discounts on the perfect pair of sneakers and athletic shoes from brand names with fall style including Nike, Skechers, Adidas, Reebok and even Kate Middleton’s go-to, Superga. Whether you love to throw white sneakers on with a flowy dress or you’re looking for a pair of trainers, there are tons of options to choose from at Amazon, but there’s a lot more to explore.

Beyond sneakers, we’re also seeing major deals, markdowns and discounts roll out across fashion categories from Amazon’s Early Black Friday Sale, including travel gear, designer handbags, sandals, sneakers, designer sunglasses, activewear, designer backpacks, shoes, diamonds, kids shoes, jewelry and more.

Amazon’s Early Black Friday Sale delivers great discounts from top brands and small businesses alike, and it comes right in time for the kickoff of the school season. Downloading the Amazon app will bring the deals directly to your smartphone. If you’re an Amazon Prime member, be sure to sign into your account for access to free two-day shipping on select items. And if you’re not a member, sign up for an Amazon Prime free 30-day trial so you can get a head start on revamping your fall essentials as well as get the best deals on Prime Day and Black Friday. And, right now, Amazon Prime members will receive additional exclusive discounts on sale items, which means this is the perfect time to shop and save.

Shop ET Style’s picks on sneakers below.

ET Style’s Favorite Fall Sneakers from Amazon’s Early Black Friday Sale:


With more than 9,000 5-star reviews, you probably can’t go wrong with these sneakers from New Balance.



The search for a comfortable sustainable sneakers for the fall season is over. This fresh pair from Ecco has a leather insole for extra cushioning, making them the perfect everyday sneaker.



White sneakers is one of the latest trends we can get behind. This timeless style from Puma is a great addition to a fall wardrobe.



These Adidas Pulseboost sneakers are ready to keep up with your active lifestyle, especially at more than 60% off the retail price.



If this color doesn’t work for your child, it comes in 24 other colors.

$55 $30


Retro kicks from Reebok have a casual ’80s style.



If you want to like you’re walking on clouds, these Nikes are what you want.



Add a little shine to your casual outfits with these Concept 3 by Skechers.



These Adidas Lite Racer Shoes are the perfect slip-on sneaker for an adventure.



Make a statement and experience the perfect sneaker at the same time when you slip into these buttery-soft leather casual shoes from Vionic.



The Mizuno Women’s Wave Rider 23 cushioning technology provides ultra soft comfort in a super secure fit.



These kids sneakers are durable with a solid rubber outsole and the lightweight mesh keeps them breathable.



These Vionic Women’s Splendid Keke Lace-up Sneakers are walking shoes with a concealed orthotic arch support. This Oprah-Loved sneakers are more than $100 off, while supplies last.



If you want white sneakers that are a little more unique than the typical leather or canvas styles, this Converse Chuck Taylor has a knit upper but maintains the silhouette of the classic white sneaker.



Frye is one of our favorite designer labels for shoes. These sneakers are made with soft leather so they’re comfortable inside and gorgeous on the outside.



Superga are one of Kate Middleton’s favorite shoe. Try these Superga 2790 Acotw platform shoes as well while they’re 72% off. These chunky sneakers also come in three different colors.



This Lacoste Men’s Hydez Fashion Sneaker is crafted with imported leather and a soft, comfortable fabric lining.



Add these cute and casual Cole Haan white sneakers to your summer and fall wardrobe.



Show your little one love all year long with these adorable Adidas Stan Smith tennis shoes with hearts.



2021 is proving you can’t have too many pairs of white sneakers. If you need to diversify your collection, these sneakers from Tommy Hilfiger are slip-ons!



These adidas Originals Women’s Cloudfoam Pure Running Shoes are 45% off at Amazon, while supplies last.



You can never go wrong with a pair of Keds. The iconic white sneaker has been a wardrobe staple since the 1980s and continues as a favorite canvas sneaker in 2021.



Both adorable and durable, these metallic pink and black sneakers from Nautica have a non-slip wear-resistant sole made for the playground or gym class.



The new Asics GEL-Quick Walking Shoe brings value and performance together in one great looking shoe.



Not all white sneakers are meant to be worn with chinos. These white trainers from New Balance have extra cushioning to support your feet no matter what kind of adventure you’re having.



These white kicks from Steven Madden are on trend with the platform sneaker style in true white.



The Ryka Devotion 2 is a walking-style sneaker with pillow-soft cushioning and firm heel support that provide the utmost in comfort. These affordable athletic shoes include memory foam, a rubber outsole and shock absorption, and they come in myriad colors to match your workout gear and personality.



The Grand Court Adidas Sneaker can be worn with literally anything from a dress to sweatpants.



The Saucony Women’s Xodus ISO3 Sneaker takes its award winning cushioning system to the max by making the midsole one of the most comfortable on the market. A fresh pair of these running shoes will last you all the way through fall and winter.



You expect Italian leather on Italian shoes, but these Superga white shoes are just as stylish in canvas.



You can’t beat the price on these comfy and light sneakers. For gym class or for a casual look, they have the potential to be your new favorite pair of sneakers.



These Adidas Women’s Cloudfoam Advantage CL Sneakers come in 20 different colors and styles.



A designer casual sneaker for when you don’t want to dress up but still look stylish.



You don’t have to wear heels to be pretty in pink.



These New Balance sneakers feature a midsole that delivers extremely lightweight cushioning making them comfortable for all-day wear. This sneaker comes in 35 different colors, to match anyone’s personal style.



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