Amazon’s Early Black Friday Sale: What You Need to Know

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Forget waiting until November 26: There are great Black Friday-worthy deals at Amazon right now.


The e-commerce giant kicked off its 2021 holiday sale season with what the company is calling “Black Friday-worthy deals.” In addition to previously announced deals on beauty products, Amazon has slashed prices on its own Alexa-backed gadgets, toys, apparel, kitchenware, pet gifts, celebrity-loved beauty products and more. You’ll find deals on some of the most sought-after gifts of 2021, including Apple AirPods Pro, L.O.L. Surprise! dolls, cast iron Le Creuset ovens and even Amazon gift cards.

In addition to these huge Black Friday deals, Amazon unveiled a number of helpful gift guides designed to ease your holiday shopping. Those shopping for presents for kids will want to check out Amazon’s Holiday Toy List, the retailer’s picks for the hottest toys of 2021. You can also shop Amazon’s stocking stuffer suggestions, a list of Amazon customers’ most-loved gifts, fall and winter holiday decor picks and more.

With holiday 2021 shipping deadlines pushed earlier this year than ever, Amazon’s pre-Black Friday sale offers the perfect opportunity to get gifts for all the important people on your list — and save a lot of money while doing so. Here’s what you need to know about Amazon’s big sale, and some of the best deals you can get at Amazon right now.

Amazon’s pre-Black Friday Gift Card Deal


Gift cards are almost as good as cash, which is what makes this deal so exciting: Now through Dec. 18, first-time Amazon gift card buyers will get a $10 promotional credit when they buy $50 or more in Amazon gift cards.

$50SPEND $50, GET A $10 CREDIT

Amazon’s pre-Black Friday Tech Deals


Amazon’s 4K-ready streaming stick supports Dolby Vision, HDR and HDR10+, plus Dolby Atmos audio. The 4.7-star-rated streamer comes with an Alexa voice remote that will also control your TV and soundbar.



This Kindle, with a built-in front light, features 8 GB of storage. Unlike less-expensive Kindle models, this one is not ad supported. Save 20% with trade-in.



Though this Paperwhite is the 2018 model, it features higher resolution than the current Kindle model. Plus, it’s waterproof. Save 20% with trade-in.



The 2021 Ring Video Doorbell Wired features two-way talk, motion detection, night vision and optional 60-day video cloud storage (for an added fee).



Save 25% a trade in on the Amazon Echo Show 8 smart display with Alexa.



Available in pink, purple and blue, the kid-proof Fire 7 Kids tablet features robust parental controls, 16GB of storage and a two-year worry-free guarantee — if your kids break it, Amazon will replace it for free. Buy any 2, save 25%.


Amazon’s pre-Black Friday Kitchen Deals


Start your morning with a fresh cup of coffee.



An incredibly slim and quiet choice.



Perfect for soups, casseroles and one-pot meals, this 3.5-quart cast iron is loved by Amazon reviewers for its ability to maintain even and consistent heat — with no seasoning required. Available in 7 colors.



This popular, programmable 9-in-1 kitchen appliance serves as a pressure cooker, slow cooker, saute pan, rice cooker, yogurt maker, seamer, food warmer, sous vide and sterilizer.



Serious chefs love Vitamix blenders, and for good reason. The blades of this programmable smart blender create friction heat that can cook soups in the blender in minutes. It also makes a perfectly blended smoothie, grinds peanut butter and coffee beans, mixes batter and even kneads bread dough.


More pre-Black Friday Kitchen Deals

Save 20% on Breville coffee makersSave 25% on Vitamix Ascent Series Smart BlenderSave up to 20% on Vitamix accessoriesSave 40% on Ninja Foodi 10-in-1 pressure cooker and air fryerSave 38% on Ninja Foodi power blender and processorSave up to 25% on Stone Lain dinnerwareSave up to 35% on Instant Pot dutch ovens

Shop Kitchen Deals at Amazon

Amazon’s pre-Black Friday Toy Deals

Save up to 50% on STEM toys and kits from Learning Resources, National Geographic, Osmo, Thames & Kosmos, and moreSave up to 30% on Hasbro Games, NERF, and Play-DohSave up to 30% on Barbie, Fisher-Price, and Hot WheelsSave up to 30% on Dolls from Baby Alive, Journey Girls, KidKraft, L.O.L. Surprise!, Rainbow High, and moreSave up to 30% on Games from Catan, Exploding Kittens, PlayMonster, Ravensburger, Winning Moves, and moreSave up to 15% on STEM toys from PlayShifu

Shop Amazon’s Holiday Toy List

Amazon’s pre-Black Friday Home Deals

Save up to 45% on select Shark vacuums and steam mopsSave up to 15% on Casper mattressesSave 15% or more on select furnitureSave 10% or more on select rugs and home office furnitureSave up to 40% on home essentialsSave up to 20% on Medify Air Purifiers

Shop Home Deals at Amazon

Amazon’s pre-Black Friday Electronics Deals


Apple AirPods are $30 off right now. These water-resistant wireless earbuds come with a wireless charging case. Plus, they’re compatible with Siri.



The Lenovo Chromebook Flex 5 is a 2-in-1 touchscreen device that doubles as a tablet. It features a 13-inch HD display, 64GB of storage, 4GB RAM and an Intel Core i3 processor.



Samsung’s answer to the Apple AirTag, the Galaxy SmartTag is a Bluetooth-enabled tracker that helps you find lost keys, wallet, bag or whatever you attach it to.


More pre-Black Friday Electronics Deals

Save up to 30% on select Samsung phones and earbudsSave on select Sony headphonesSave up to 20% on select Acer laptops, desktops, monitors, and moreSave up to 20% on select TVs from Samsung, LG, and SonySave on select Beats headphonesSave over 50% on Beats Studio3 Noise Cancelling DealSave up to 40% on select Garmin smartwatches and navigation electronicsSave on select Bose headphonesSave up to 34% on select Nixplay digital picture framesSave up to 22% on select Sony lensesSave up to 33% on Madden NFL 22Save up to 33% on Far Cry 6 by UbisoftSave $40 on the FlashForge Adventurer 3 Lite 3D Printer

Shop Electronics Deals at Amazon

Amazon’s pre-Black Friday Beauty Deals

Amazon’s pre-Black Friday sale overlaps with its Holiday Beauty Haul event, happening now through Oct. 25. You’ll be able to find a number of limited-time deals on some big name beauty products and appliances.


This Revlon Hair Dryer Hot Air Brush definitely will make the perfect gift. The REVLON One-Step Hair Dryer And Volumizer Hot Air Brush is the perfect brush to style, dry & volumize your hair in one step. Eliminate frizz and protect your hair from heat damage with this brush.



A facial skin massager roller made with handcrafted jade. This beauty set is for the face, body, eyes, neck will cool, tighten, relax.



Prevent tangling, headaches and damaging your hair with these Kitsch Spiral Hair Ties.



Give the Oribe-obsessed the gift of everything. This 11-piece set has everything you need for cleansing, conditioning, styling and refining.



This gel moisturizer that contains hyaluronic acid comes at the recommendation of Kerry Washington who named it the one skin-care product she can’t live without.

$19$17 AT AMAZON

More Amazon pre-Black Friday Beauty Deals

Save 40% or more on shampoos and conditioners from Matrix, Pureology, and moreSave up to 35% on makeup from Maybelline, NYX, L’Oreal Paris, and moreSave up to 35% on hair care from American Crew, Old Spice, and moreSave up to 40% on self-care appliancesSave 40% or more on hair appliances from Revlon, T3, and more

Amazon’s pre-Black Friday Small Business Deals

Save up to 35% on the Taco vs Burrito card gameSave up to 15% on the FaceTory Best of Seven Facial Masks CollectionSave up to 40% on select Bed Jet Climate Comfort for BedsSave up to 30% on select Leather Honey Cleaner and ConditionerSave 15% on Namore desk organizersSave 50% or more on Hope Love Shine masksSave 15% on Relaxcation bath bombs gift set

Shop Small Business Deals

Amazon’s pre-Black Friday Pet Deals


This Angry Orange deodorizer is for urine smells on your carpet, furniture & floors.



The squirrel hunt is on! Dogs go crazy for this genius toy that stimulates their natural instincts.


Save up to 20% on Stella & Chewy’sSave up to 20% on Outward HoundSave on PetSafe dog chew toysSave up to 40% on select pet supplies from Amazon brands including Amazon Basics, Wag, and Kitzy

Shop Pet Deals at Amazon

Amazon’s pre-Black Friday Outdoor Deals

Save up to 30% on select NCAA tailgate productsSave up to 30% on select Segway electric scootersSave on select Makita power tools and sawsSave on select BLACK+DECKER 20V MAX drillsSave on select DEWALT 20V MAX battery packs and table sawsUp to 30% on Greenworks 40V outdoor toolsSave on Camco RV parts and accessories

Shop Outdoor Deals at Amazon


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