The Best Black Friday 2021 Deals to Shop Early: Apple, Dyson, Nordstrom and More

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Black Friday sales are well underway and if you haven’t yet started your holiday shopping, now’s the time. With shipping delays and other COVID restrictions expected to make holiday shopping even more complicated this year, there’s no shortage of savings events to take advantage of — and avoid any post-Thanksgiving Day stresses, in the process.


Thankfully, many stores have already begun rolling out their Black Friday and Cyber Monday deals early this year — from major retailers like Amazon, Macy’s, Walmart, Nordstrom and Best Buy, to brands like Sur La Table and Keurig, there’s dozens of amazing, early Black Friday sales that are live and offering can’t-miss deals on technology (yes, even the iPhone 13 and celeb-fave Frame TV), toys, gaming systems, home decor and furniture, kitchen appliances, apparel, jewelry, beauty and so much more!

After a year of basically hibernating at home and living in loungewear, we’re so excited to reconnect with our loved ones and celebrate the holiday season properly — and show them love with the perfect gift, as well.

Whether you’re looking for cute stocking stuffers, cozy chunky blankets, must-have mattresses and home decor, stylish handbags or even bigger gifts like a smart TV, iPad, laptop, headphones or smartphone, you’ll be able to find deep discounts on these items and so much more through a number of major Black Friday sales that are happening right now! Regardless of what you’re looking for, there’s bound to be an online retailer that’s boasting special offers on exactly what you need.

To help you choose the truly unbeatable offers, ET Style has narrowed down the best Black Friday discounts for shoppers far and wide. Ahead, find the best early Black Friday deals and Cyber Monday sales to shop today, courtesy of yours truly. Keep your credit card handy and get ready to save big on the biggest shopping day of the year! Plus, get a head start on your holiday shopping for the skincare lover in your life and check out the best Black Friday beauty sales that are happening now.


This model of Amazon’s new Fire TV Omni Series comes with a far-field microphone for true hands-free control. That means you can change the channel without talking to your Alexa remote.



The holiday season is the prime time for wearing cozy slippers. Amazon’s early Black Friday sales and pre-holiday discounts are in full effect, including these celeb-loved UGGs on sale for 40% off.





Take this light and durable HP Chromebook with you anywhere. It travels well and has a long battery life for streaming movies and shows.



Holiday movie marathons are right around the corner.



The Shark(R) EZ Robot is your easy path to a smart clean, row by row, room to room.



This Smart Roku TV is loved by users for its clear images and built-in smart technology.



Celebrate the 20th anniversary of the first Harry Potter film with this magical gift.



Samsung’s The Frame is a smart, 4K TV designed to directly blend in with your home’s decor. The QLED panel can seamlessly switch from displaying whatever content it is you’re watching to idle scenes of decorative art.



Stay on top of your fitness with this water-resistant Apple Watch Series 3 that makes it easier to better manage everyday stress and monitor your heart rate more effectively.



Chic meets comfort with these faux leather pants from Nordstrom.



Get the TikTok-approved Coach Tabby Crossbody bag for 30% off at Nordstrom’s early Black Friday sale.



‘Tis the season for stylish and sturdy Chelsea boots. Thus suede version from Marc Fisher comes with the big lugs that 2021 is demanding.


Our Place

Our Place is having their biggest sale of the year with major discounts on dinnerware, home goods and, of course, the do-it-all Always Pan.


Our Place

Pair the Always Pan and the Perfect Pot for $100 in savings.


Our Place

With this Our Place bundle, you have everything you need for a family dinner.


Best Buy

This top-rated laptop is great for students or anyone looking to stream their favorite shows — plus, it’s currently available for $50 off at Best Buy.


Best Buy

This highly reviewed 50-inch TCL set has QLED (quantum dot LED) technology, 4K resolution and Dolby Vision. All those features together improve the sharpness, brightness, color and contrast of an image.


Best Buy

Skip the gym altogether and invest in this perfect at-home workout machine from Bowflex — now $700 cheaper.


Best Buy

Start your day in style with the limited-edition Jonathan Adler x Keurig collaboration.



The Galaxy Note20 Ultra features the fastest processor in Samsung’s Galaxy lineup to speedily connect you to everything you love.



Get the most out of your audio experience with studio quality sound and active noise cancellation.



Take your photos and videos to an incredible new level with the Galaxy S21 that has the the ability to record in 8K, so your videos are cinema quality.


More Early Black Friday Sales to Shop Now:

Dyson: Get $50 off the Dyson V8 Absolute until November 27, and $50 off the Dyson V10 Absolute until December 4.

Keurig: Everything at Keurig is now 20% off, including coffee makers and K-Cups with code HOLIDAYJOY21 until Sunday, Nov. 21.

Coach Outlet: Save up to 70% and take an extra 25% off Coach bags, gifts, accessories, and outerwear at Coach Outlet’s Black Friday Flash Sale.

Casper: Save up to 50% off select Casper mattresses at the Last Call Sale plus 10% off the Original and everything else.

Our Place: The brand behind the Always Pan is having its biggest sale of the year. Take up to $125 off!

Brooklinen: Stock up on sheets, duvets and more with 20% off sitewide at Brooklinen’s Early Black Friday sale.

Michael Kors: The Michael Kors Black Friday Sneak Peek has handbags. puffer jackets, and shoes up to 70% off.

Overstock: Overstock just launched thousands of 70% off early Black Friday deals on furniture, home goods, and mattresses.

JCPenney: Black Friday deals are live at JCPenney. Save on clothing, home and holiday gifts.

Nordstrom: Shoppers can enjoy savings of up to 40% on top products at Nordstrom’s early Black Friday sale — happening now through Nov. 26.

Columbia Sportswear: The Early Black Friday sale is on at Columbia Sportswear! Through Nov. 21, shoppers can take up to 40% off select gear, plus enjoy free shipping on orders of more than $99.

Nectar Sleep: Shop early access to the Nectar Nap Friday Sale and take $100 off your mattress, including one of the best mattresses in a box, and get $399 worth of sheets, pillows, and a mattress protector for free through Nov. 20.

J.Crew: Get up to 50% off holiday party-ready styles and 30% off sale styles with code SALETIME.

Williams Sonoma: At Williams Sonoma’s Black Friday Sale, save up to 50% off kitchen deals and take an extra 20% off clearance with code EXTRA.

Macy’s: Macy’s Black Friday Preview Sale is on through Nov. 22, shoppers can take up to 20% off select merchandise with the code SCORE.

Sur La Table: Save up to 55% on cookware from Le Creuset, All-Clad and Staub.

Samsung: Enjoy ET’s exclusive early access to Samsung’s Black Friday event with the best deals on laptops, Samsung smartwatches and Galaxy phones.


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